We worked with creative agency Hangar 18 Design Continuum, and their client BCSPCA to create a campaign that drew on the love people have for their pets.
In order to capture that true unfiltered bond – our approach was to spend time with people and their pets. This was key in creating authenticity in the storytelling that would resonate with the audience on an emotional level. And that essentially was the theme of the campaign.
The campaign was built around three 15 second television films – each focusing on a different theme in our relationship with our pets. We chose a very stripped down ‘observational’ style of filming. People and their pets in their homes and where they felt most comfortable.
Here are two, based around the themes of ‘lover’ and ‘healer’.